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Return To Invention FAQ Archive   Search the Archives How do I get my invention from the prototype to the market? Answered By Elsie Ivins, Editor Marketing your invention is the best way of introducing it to the people. Therefore, it is important that you know the basics of marketing a certain product. Here are some ways to get your invention from the prototype to the market. • Polish everything on your prototype. Fine-tune it and look for some problems that may arise during its operation. Remember that a well-functioning invention attracts licensees and potential clients. • Decide if you will be gaining control of the concept and its marketing or you will be tapping an established business to do the work. • Ask your patent attorney with regards to drafting a non-disclosure agreement early on. It will protect you intellectual property rights over the invention when dealing with potential licensees. • Create your marketing plan. • Allot a budget in promoting your invention from the Internet to the television or print advertising. If possible, hire advertising agencies to handle the task. Identify events that will help you in promoting your invention like trade shows and civic club meetings. • Set the price of your invention. You can consult a market adviser with regards to the fair market value of your product. • Work with your lawyer with regards to licensing and what kinds of deal you can make with your client. • Make your first press release and spread the word. Contact your local newspaper on showcasing your invention so that it can reach your target audience. keywords: Invention | Inventor | Patent | Prototype African American Inventions

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