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Tips on Promoting The Invention Youve Slaved Over |
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Tips on Promoting The Invention Youve Slaved OverBy Barbara Adams You may have a great idea for a new product or service, but a great idea is not enough. You need to know how to develop and market it commercially. You could try to sell your idea or invention to a manufacturer who would market it and pay you royalties. But finding such a company could be an overwhelming task. You also could consider using the services of an invention promotion firm. Some invention promotion firms may help you get your idea or invention into the marketplace. But be aware, some inventors have paid thousands of dollars to firms that promised to evaluate, develop, patent, and market inventions and got nothing for their money. So be cautious. Your enthusiasm for your idea may make you vulnerable to promoters who make false or exaggerated claims about the market potential of your invention. The following tips will tell you how to spot some common signs of trouble, how to protect yourself so you dont become a victim. How to Identify Legitimate Firms Often, it is difficult to distinguish between a fraudulent invention promotion firm and a legitimate one. This may be because unscrupulous and honest firms often use many similar advertising and sales techniques, market evaluations, and contract strategies. However, there are some comparisons made in the next three sections that may help you identify legitimate companies. Advertising and Sales Techniques Some invention promotion firms advertise through television and radio, and classified ads in newspapers and magazines. They target independentinventors, frequently offering free information to help them patent and market inventions. They also may advertise a toll-free '800' telephone number that inventors can call for written information. However, the information may consist only of brochures about the promoter. If you respond to the ads, you may hear from a salesperson who will ask for information about yourself, your idea, and a sketch of the invention. As an inducement, the firm may offer to do a free preliminary review of yourinvention. Also, some invention promotion firms may claim to know or have special access to manufacturers who are likely to be interested in licensing your invention. Further, some promotion firms may claim to have been retained by manufacturers who are looking for new product ideas. These kinds of claims often can be false or exaggerated. Therefore, before signing a contract with an invention promotion firm who claims special relationships with appropriate manufacturers, ask for some proof. A Market Evaluation After giving your invention a preliminary review, a firm might tell you it needs to do a market evaluation on your idea, which may cost several hundred dollars. Such reports from questionable firms often make vague and general statements and provide no hard evidence that there is a consumer market for your invention. Reputable company reports, on the other hand, deal with specifics. Before you pay for a report on your idea, ask what specific information you will receive. A Marketing and Licensing Contract Some invention promotion firms also may offer you a contract where they agree to act as your exclusive marketing and licensing agent. For this, a questionable firm may require you to pay an upfront fee of as much as $10,000 and to commit a percentage of the royalties the invention may earn. On the otherhand, reputable licensing agents typically do not rely principally on large upfront fees. They normally rely on royalties from the successful licensing of client inventions and are very selective about which ideas and inventions they pursue. A request for an upfront fee frequently is another distinguishing characteristic of a questionable invention promotion company. How to Protect Yourself If you are interested in working with an invention promotion firm,consider taking the following precautions before you sign a contract and pay significant amounts of money. * Early in your discussions with a promotion firm, ask what the total cost of its services will be. Consider it a warning if the salesperson hesitates to answer. * Be careful of an invention promotion firm that offers to review or evaluate your invention but refuses to disclose details concerning its criteria, system of review, and qualifications of company evaluators. Without this information, you cannot assess the competence of the firm or make meaningful comparisons with other firms. Reputable firms should provide you with an objective evaluation of the merit, technical feasibility, and commercial viability of your invention. * Require the firm to check on existing invention patents. Because unscrupulous firms are willing to promote virtually any idea or invention with no regard to its patentability, they may unwittingly promote an idea for which someone already has a valid, unexpired patent. This could mean that even if the promotional efforts on your invention are successful, you may find yourself the subject of a patent infringement lawsuit. About the Author: Ms. Adams is a freelance writer for newspapers, magazines, and books. She has written many articles on various phases of business. If you have further questions about patents and inventions, or are interested in obtaining more information about getting your new product or invention marketed fast, click PATENT AND INVENTION KNOWLEDGE
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